Squarespace partnered with Secret 7" on their annual exhibition in London. Secret 7” takes 7 tracks from 7 of the best-known musicians and presses each one 100 times to 7” vinyl before inviting creatives from around the world to interpret the tracks in their own style for every vinyl. 700 unique sleeves are exhibited before going on sale on a first come, first served basis priced at £50 each. The creator of the sleeve is unknown, as well as which song it's for, until the sale is final. All profits from the sales went to mental health charity Mind.
As part of the 2018 exhibition, Squarespace created “Speak Your Mind,” a website to help raise awareness for mental health. Visitors to the site could either create their own unique pieces of artwork or, if they were in London, could drop by the exhibit to browse the unique works of art and create their own poster via "Speak Your Mind" at an interactive station.
Creative Director: Ness Higson